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International Family Enterprise

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"Enabling Internationalization Excellence for Family Enterprises"

IFE, 2017

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WHY DID THE PRESIDENT OF FRANCE EMMANUEL MACRON SPEAK SOME WORDS OF FINNISH?

The president of France Emmanuel Macron is currently visiting Finland. Yesterday, he started his speech with a few phrases of Finnish. In Denmark, he started with a few words of Danish. His pronunciation of Finnish was not perfect, but actually, pronunciation was not the point at all. The Finnish faces around him, and of the ones seeing this on TV, were all smiles.

According to my research findings, in addition to spending free time together one of the most important ways of getting closer to the customer or partner is to know some historical facts and a few words of the language of the target country.

“We learned that one needs to spend time with them. It was very important. Then if you still study a few details of their history and a few words of French that is all it needs.”

We are all human beings. We have an innate wish to be met as precious individuals. It is clear that if the counterpart knows the history of your country and speaks a few words of your language, in whichever accent, it makes you feel special and respected.

This is an important point for Finnish enterprises operating or willing to operate in the foreign markets. A few words of target language can solve the deal. Even if it was not so understandable, being like the famous Finnish rally English, it raises respect and good mood in one’s counterpart. Entrepreneurs are the presidents of their own enterprises and their few words of foreign language make the customer or partner smile at least almost as widely as President Emmanuel Macron us Finns.